Calming Products for Pet Market Disruptive Trends, Size & Forecast

Calming Products for Pet Market Overview

Calming Products for Pet Market size is estimated to be USD 1.5 Billion in 2024 and is expected to reach USD 3.2 Billion by 2033 at a CAGR of 8.9% from 2026 to 2033.

Regionally, North America leads the global market due to high pet ownership rates, greater disposable income, and the widespread availability of advanced calming products. Europe follows closely, with a strong focus on natural wellness. Meanwhile, Asia-Pacific is emerging as a high-growth market due to increasing pet adoption rates, rising disposable income, and a growing awareness of pet behavioral health.

Overall, the calming products for pets market is evolving from niche behavioral solutions into a mainstream category within the broader pet wellness industry, offering long-term opportunities for innovation and market expansion.

Calming Products for Pet Market Segmentation

1. By Product Type

   • Calming Treats & Supplements: These edible calming solutions are among the most popular products in the market. They are typically offered in the form of chews, soft bites, capsules, and powders that contain natural calming ingredients like chamomile, valerian root, melatonin, or L-theanine. These supplements are preferred for their ease of administration, pet-friendly taste, and fast-acting relief. Available for both cats and dogs, this segment continues to grow rapidly, particularly in urban households that seek holistic remedies without relying on prescription drugs. The rise of organic and grain-free options also reflects shifting consumer preferences toward cleaner formulations. Additionally, calming treats are frequently purchased for daily use or situational stress triggers such as car rides or thunderstorms, driving repeat sales and subscription-based purchases online.

   • Calming Collars & Wearables: Calming collars are infused with pheromones or herbal blends that release soothing scents gradually to help reduce stress in pets. They are worn like regular collars and provide long-term, passive relief. This subsegment is gaining popularity, especially among pet owners looking for hands-free, long-lasting calming effects. Products in this category are typically used for pets prone to chronic anxiety, including newly adopted animals, or those adjusting to new homes or environments. Advanced variants now incorporate wearable technology or essential oil pods, expanding their scope. Despite slower adoption than treats, these wearables offer consistent release over several weeks, making them a preferred choice for behavior modification over time.

2. By Pet Type

   • Dogs: The dog segment accounts for the largest share of the calming products market. Dogs, being highly sensitive to environmental stimuli, are more prone to stress and anxiety, particularly when left alone, during travel, or in noisy environments. Calming products for dogs are available in various forms including treats, capsules, vests, sprays, collars, and diffusers. With dogs being more expressive and easier to observe for anxiety symptoms, pet parents are more likely to adopt preventative solutions. In recent years, the growth in adoption of rescue and shelter dogs—who often display higher levels of anxiety—has further boosted this segment. Market innovations such as breed-specific formulations and size-adjusted dosages are enhancing appeal and effectiveness.

   • Cats & Small Pets: Although more subtle in expressing stress, cats and small pets also exhibit anxiety-related behaviors such as hiding, over-grooming, or aggression. As awareness increases about feline anxiety, calming products specifically formulated for cats are gaining traction. These include pheromone diffusers, edible supplements, and sprays that help ease territorial disputes, vet visits, or changes in household dynamics. For smaller pets like rabbits, guinea pigs, or ferrets, fewer products are available, but the segment is slowly growing with specialized sprays and nesting accessories gaining ground. The unique behavioral needs of each species are shaping the design and delivery of calming solutions, paving the way for more targeted innovations in this category.

3. By Distribution Channel

   • Offline (Pet Stores, Veterinary Clinics, Supermarkets): Brick-and-mortar channels continue to play a vital role, especially for first-time buyers who rely on in-person recommendations. Pet stores and veterinary clinics remain trusted venues, offering personalized guidance and hands-on product evaluation. Clinics also recommend products tailored to the pet’s medical or behavioral condition. Supermarkets and retail chains have begun expanding their pet wellness sections, making calming products more accessible. Despite the growth of e-commerce, offline channels maintain relevance through educational materials, trial packs, and bundled wellness kits that build consumer trust.

   • Online (E-Commerce & Pet Wellness Platforms): The online distribution segment is growing at the fastest pace due to convenience, variety, and promotional discounts. E-commerce platforms allow pet owners to access customer reviews, compare prices, and subscribe to recurring deliveries. The rise of direct-to-consumer brands offering clean-label, vet-formulated calming products has further boosted online sales. Additionally, digital marketing campaigns targeting pet anxiety during peak stress periods (such as festive seasons or holidays) have increased awareness and online conversions. Subscription models, mobile apps, and teleconsultations with pet behaviorists are transforming online sales into a comprehensive ecosystem for pet wellness.

4. By Application/Use Case

   • Situational Anxiety (Travel, Fireworks, Vet Visits): These are short-term stress triggers that lead pet owners to seek fast-acting calming products. Treats, sprays, and diffusers dominate this subsegment as they provide quick relief before or during high-anxiety situations. This segment sees spikes in demand during seasonal events, holidays, or pet travel periods. As awareness grows, proactive usage—administering products in anticipation of stress—is increasing, fueling further market expansion.

   • Chronic or Generalized Anxiety (Separation, Rescue Pets, Behavioral Issues): Pets with ongoing anxiety require sustained calming strategies, and this segment typically uses collars, wearable gear, long-acting supplements, or pheromone diffusers. It is particularly relevant for rescue animals, aging pets, or those with trauma-related stress. This category also includes multi-modal solutions—combinations of behavior training and calming products—which are becoming increasingly popular among experienced pet owners. As chronic anxiety management moves toward preventative wellness rather than reactive treatment, this subsegment is expected to experience steady growth over the next decade.

Future Outlook

The future of the calming products for pets market is anchored in the broader evolution of the pet care industry, which increasingly mirrors human wellness trends. Demand is expected to rise as pet owners become more informed about behavioral health and embrace a preventive approach to pet care. Innovations in botanical formulations, biofeedback devices, and smart wearables are likely to redefine product functionality and consumer expectations.

Additionally, the convergence of veterinary care and wellness retail is poised to create new cross-selling opportunities, integrating calming products into broader health routines. As regulatory frameworks mature, especially concerning ingredients like CBD, manufacturers will need to emphasize quality assurance, transparency, and clinical validation.

Ultimately, this market will continue to thrive on emotional connection, lifestyle alignment, and scientific credibility—turning pet stress relief into an essential component of modern pet parenting.